The mania surrounding food photography is a pretty recent phenomenon. In the last decade, what used to be a niche in photography took social media by storm and ever since has been one of the favourite topics for a huge amount of Facebook and Instagram accounts. It is supposedly the second most popular subject of amateur photographers after the selfie tsunami.
Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist, and their respective assistants. My little contribution means I have to do everything on my own, starting with the conception or alteration of recipes, to their execution, and all the way to the photography. Finally, I don’t not use colourants or other fake chemical effects that give a great visual result but render the dish inedible. I eat it after photographing it!